CADBURY: BOX
2 November 2020
MCDONALDS EUROPE
2 November 2020
The challenge:

Our client was celebrating a very special relationship with O2 and wanted to commemorate this with a 100-page luxury coffee table book. It showcased 18 years of media adverts between the two clients and celebrated a special and unique date. The finished product had to be special and the birthday date was immovable.

Our response:

Print 4 offered technical input from the initial enquiry. Specific materials and lay-flat binding were advised and chosen. Super HD was used for photo quality printing. This was technically challenging; it involved colour matching of 44 previously produced media adverts, across double page spreads and solid special colour divider sections.

Feedback “We just wanted to say thank you to everyone back at base, who clearly put a lot of work and thought into the O2 book. The team’s effort really showed today, as well as your own personal effort. You were pitch perfect throughout. Everyone is delighted with the book, which is as big a compliment as I can give - standards are high here! It’s been a pleasure. There will be more from me.”