The client wanted the biggest cracker that could be produced from a single large B1 sheet size. The cracker was filled with sweets and gifts for staff and they wanted impact!
Based on a charity cracker design we had previously created in support of macular disease awareness, we worked carefully and precisely to get every millimetre out of the B1 sheet size, and to achieve both a large and stable cracker that didn’t twist or buckle when picked up. This was ultimately all about visual impact!
The feedback was excellent, and the Barclays team were proud to have achieved the biggest Christmas gift cracker possible for their staff.