The customer brief on this promotional piece was to create print with a specific appeal to the student market, with visual reference to a university hoodie.
Print 4 suggested a print onto a flocked material to give the feel of a sweatshirt, this can be litho
printed, creating an amazing textured finish. To this we added a hoodie lace with eyelets on the lace holes.
Everyone loved this piece; a clever choice of material and creative finishing touches added a definite wow factor!