Sensory Print and Branding Solutions
Our sense of smell can be a powerful tool, and one you can take advantage of in your printed marketing materials
A fragrance can help deliver your message to the customer and instantly evoke feelings, memories and associations, building a positive and lasting relationship with your brand.
With the explosion in consumer communication channels being such a crowded marketplace, emotional engagement with brands has never been more important.
This could be done through a punchy, surprising scent that grabs the customer’s attention, or subtly, by gently elevating your content with a complementary fragrance.
So, how can brands best implement printed scent branding?
Our Print4 Sensory finish is incredibly effective for a range of marketing materials and brand development strategies.
This printed sensory technique is specifically designed to bring a product to life by incorporating a fragrance to evoke a memory, association or response. It adds a personalised, playful element to the customer’s experience with the printed item when they open a package or turn a page.
We can replicate almost any fragrance, from sea breeze to summer meadows, coffee to mulled wine, fresh bread to fabric conditioner. and more.
MAKING SCENTS
We use micro-encapsulation technology to create fragrance solutions in print, which form an invisible layer of microscopic bubbles on the printed material.
When touched, these bubbles release a burst of fragrance, giving a perfect rendition. We can print using your own fragrance to ensure a brand is matched perfectly. This can be printed onto most of the work we produce.
Common Scents
A range of fragrances such as strawberry, apple, leather, smoke, pine, coffee, and chocolate are available ‘off the shelf’.
For more information contact one of the customer services team on 0115 9770680
